Rosé Rush is announced as a whimsical, flirty addition to Hilton’s GOLD RUSH fragrance collection. Developed by Perfumer, Richard Herpin of Firmenich, the Floral-Rose-Fruity fragrance opens with a blend of Rose Petals, Neroli and Lychee. Rose of May and Peony mingle with Juicy Papaya at the mid, resulting in an alluring bouquet of femininity. Sparkling Amber and Cedarwood wrapped with fluffy White Musk round out the base.

When the Journey to forever after becomes the promise of a lifetime of adventure. The thrill of the spotlight all eyes on us, but I'm the only one you see. Each day is a new beginning, better than one before. Sharing a LOVE so strong...it's PLATINUM. A bright sophisticated scent, Paris Hilton Platinum Rush radiates with a sparkiling blend of crisp Asian Pear, Ripe Red Apple, Wet Green Florals and Muget Flowers. The fragrance then captivates with a touch of subliminal addiction created by Cashmere Musks, Liquid Amber and the promise of a lifetime together.

Paris Hilton announces her new fragrance Gold Rush, coming out in July 2016. The fragrance is reportedly inspired by “the captivating beauty of Old Hollywood glamour…the warmth and radiance of gold and the rush of two hearts colliding” The composition is bright and sensually sweet floral - woody. Lemon, bergamot and nectarine start the composition off with a fresh fruity wave. The heart includes flowers of velvet orchid, violet and rose petals on a warm base of vanilla, praline and cashmere wood.